This is one of my very favorite prints ever, and judging by how many inquiries I've been getting about it, it's a favorite for lots of other folks, too!
The vital stats, for those of you who are curious: this measuring tape print is by American Jane (a.k.a. Sandy Klop) for Moda, from her discontinued Building Blocks line, as are the polka dot and floral prints found on my Easter eggs. The oval prints are from American Jane's Peas and Carrots line, also discontinued. Unfortunately these prints can be difficult to find, but perhaps some are hiding in your local quilt shop, a small online shop, or will suddenly pop up on eBay or Etsy. Good luck to anyone searching for these prints (don't you wish Moda did reprints?) and to those of you who toss their name into the hat for a chance to win!
P.S. American Jane does have some other ruler prints in her Wee Play and Recess lines.